Acronyms may be fun and help make the Goal Setting process a little bit easier for managers but are they effective? Goals may be SMART, FAST and PURE, but the most fundamental criteria for organizational success is often overlooked.

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There are many studies on reasons for organizational failures. However, in listing many commonly noted reasons including lack of market differentiation, toxic cultures, inadequate financial management, in reality these are all just derivatives of one critical root cause: Poor Leadership and Self-Awareness.

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